The airline sector is not the most advanced when it comes to digital transformation. While AirAsia admits much work is still to be done, the LCC is steadily charting its own digitisation course. AirAsia, Asia's largest LCC in terms of passengers carried, is not looking at any airline as a role model for undergoing digital transformation. Selling airline tickets through social media platforms such as Facebook, LINE and WeChat is another aspect of the digital game being embraced. Being provided a profile of the passenger, they were tasked with improving the client's experience based on their digital footprint.

Source: Bangkok Post March 26, 2017 22:52 UTC